Marketing

The Marketing department prepares university policy with respect to student recruitment and is responsible for implementing this policy. The university, in close consultation with the faculties, organises activities for future students, expands their network and is responsible for the online and offline communication with students who have yet to choose their programme.

Position within the University

The department Marketing is part of the Strategic Communication and Marketing (SC&M) directorate. Organisationally, SC&M is part of Leiden University’s Administration and Central Services. Other SC&M departments includes the departments of Alumni Affairs and Fundraising, Communication Services, Corporate Communication and Internal Communication.

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