Strategic Communication Directorate

Responsibilities of the department

The Strategic Communication and Marketing (SC&M) directorate develops and executes marketing and communication policies for Leiden University. SC&M advises the Executive Board and assists faculties with their marketing and communication.

What does this department do?

• It contributes to the realisation of Leiden University’s strategic policy 
• It bears responsibility for the University’s internal, external and corporate communication 
• It is responsible for all marketing activities while aiming to create a strong trademark identity for Leiden University

Position within the University

Organisationally, SC&M is part of Leiden University’s Administration and Central Services. SC&M includes the departments of Alumni Affairs and Fundraising, Communication Services, and Corporate Communication and Marketing.

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